Discovering what works for you, then building your wardrobe around it.
Complete wardrobe building by lifestyle and colour season, through our products and services. From custom couture, colour analysis, and wardrobe consulting to ready to wear, accessories, and cosmetics. Explore how W10 works for you below.
Made in Canada
Designed and made in Canada by the W10 production team.
Natural Fabrics
Silks, wools,cottons, linens, and more sourced from 25+ mills worldwide.
Two-Year Guarantee
Every custom couture piece, every alteration.
Cut to Your Measurements
Pattern-drafted from the first stitch.
Since 2008
Founded in Toronto.
Discover
Your Colours
Discover Your Colours
Custom Couture
Custom Couture
Wardrobe
Consulting
Wardrobe Consulting
Experiences
& Events
Experiences & Events
Weddings
Weddings
Swarovski Crystal
Accessories
Christoff Swarovski Accessories
Don't know where to start?
Two paths in. Both complimentary.
The Wardrobe Building Guide
Guidance on colour, fabric, and building a wardrobe with intention. The clearest place to start, before any booking.
Read the GuideComplimentary Phone Call
A 30-minute call to find the right path based on your lifestyle and goals. No obligation.
Book a Call
HEAR OUR CLIENTS' STORIES
"W10 has transformed my style. My wardrobe now contains gorgeous W10 custom-made clothes. I always look my best."
- R. C. | 2025
OUR STORY
Our founder built a reputation crafting refined wardrobes for leaders; including Michaëlle Jean, Canada's first Black Governor General.
Now in its next chapter under second-generation leadership, we are a fashion and lifestyle company rooted in colour, nature, craft, and style.
We handle whatever aspect of your wardrobe that you need, so you don’t have to. Saving you time, energy, and the guesswork that comes with building a wardrobe on your own.
THE CONVERSATION CONTINUES
Join the W10 List for exploration on seasonal colour, natural fabrics, custom couture, updates, the deeper language of style, and our latest collections and offerings.