WHO WE ARE
W10 is Women to the Tenth Power
When women are empowered the world is empowered. We have made it our responsibility to carry out this purpose through personal style and fashion to connect, grow, and enrich our community. Designers and Wardrobe Consultants in Toronto.
THE STORY
Born from a legacy of excellence in Toronto’s fashion scene, W10 is a movement to empower women through style, connection, and self-mastery.
Our story began over 15 years ago at Hazelton Lanes, now Yorkville Village, where our founder built a reputation for building refined wardrobes for trailblazing women, including Michaëlle Jean, Canada’s first Black Governor General. Her commitment to serving women with purpose and distinction laid the foundation for everything we stand for today.
Now under the added leadership of her daughter, W10 is proudly BIPOC- and women-owned, embracing a vision that blends heritage with innovation for international success.
We embody a lifestyle, offering couture craftsmanship, personalized wardrobe consulting, and curated accessories designed to elevate every woman’s journey.
Every piece in our collection is not only a statement of style but also a symbol of our commitment to quality and individuality.
Our purpose extends beyond clothing: we help elevate confidence, community, and connection through a holistic, elevated approach to fashion.
By focusing on our clients’ distinct needs and lifestyles, we embody the spirit of modern luxury—a world where sophistication meets empowerment, and where every client, like every piece, is uniquely valued.
Guided by an unwavering dedication to exceptional quality and personalized service, we create an experience that sets us apart.
THE PURPOSE
W10 exists to empower women by offering personalized wardrobe solutions that are as unique as the women who wear them. Born from the understanding that high-level personalization has long been unavailable to women in fashion, W10 is on a mission to fill that gap.
We offer couture collections and wardrobe consulting services like colour analysis to ensure that each piece reflects our clients’ individuality, lifestyle, and confidence.
This creates an experience that focuses entirely on you. Here, confidence and style intertwine, making every step enjoyable and empowering. Build your unique complete and capsule wardrobe with our personalized couture and wardrobe consulting services. Complete your look with curated shoes, clothes, bags, and accessories.
Our full wardrobe consulting services include Colours Analysis, Fashion Fit Formula, Wardrobe Audit, Couture Packages, and Personal Shopping.
We sit with you to understand your needs through one-on-one appointments. Thus, we assist you to develop your unique style with confidence, enjoyment, and privacy.
Experience couture’s allure where your closet is seamlessly tailored for years to come. Reimagine and elevate your shopping experience.
Book a Complimentary Introductory Call and allow us to answer any questions you may have.
What does natural and responsibly made fabrics really mean?
We prioritize natural and responsibly made fabrics to minimize environmental impact. Our fabrics are derived from plants or animals, free from synthetic fibres and harsh chemicals. Furthermore, ensuring these fabrics create an elevated feel and quality for our garments.
Responsibly made fabrics use organic processes and ethical practices, including efficient water and energy use, waste management, and fair labor conditions.
Our collections feature high-quality, durable, eco-friendly fabrics. However, we acknowledge the potential harm of certain practices even in natural fabric production.
Thus, we collaborate with top mills worldwide, upholding high-quality standards and minimizing environmental footprints. We constantly strive to improve and innovate our practices.
COMMUNITY & PROCESS
Our name deriving from Women to The Power of Ten gives us a responsibility to empower women to create positive impact in the world through community initiatives, partnerships, and process.
Creating a new way that we interact with and perceive luxury fashion. Striving for our best and wanting luxury should not take away from the community, longevity, or life force, but rather enhance and empower it. Luxury is about the art and creativity done through a high level process that values care, thought, intention, collaboration, diversity, and expression, intended to be shared and honoured for a higher purpose.
Our promise is to create a confidence building, enjoyable, personalized, and private experience for women to curate their wardrobes with their best and shop. All while contributing to longevity and positively uplifting the community through initiatives, partnerships, and process.
PRODUCTION & DESIGN
Our commitment to positively and responsibly uplift the community through initiatives, partnerships, and process is woven into every thread of our production. What sets us apart is our in-house production and design team, operating seamlessly from our studio.
This unique approach allows us to not only create exceptional fashion but also to do so with a deep sense of responsibility towards our community and world around us.
By keeping our production in-house, we reduce the carbon footprint associated with transportation and outsourcing. The W10 studio, nestled in Yorkville, Toronto serves as the birthplace of our creations, where every design takes shape with precision and care. Our design team collaborates in real-time with our production team, fostering an environment of innovation and efficiency.
In-house production allows us to closely manage every step of the process, minimizing waste and ensuring that only the highest quality pieces reach our clients. Any leftover materials are repurposed, minimizing our impact on landfills. Producing made to order and collections featuring a controlled quantity per design,striving to have little to no excess stock.
Each piece is an investment. When you choose our pieces, you’re choosing items that remain stylish and relevant season after season, reducing the need for frequent replacements.If you do outgrow the design after some time, as one of our services, you can bring it back to us to reconstruct it to create something new. We celebrate the beauty of timeless designs that are created to transcend fashion fads, embracing classic, yet innovative silhouettes that endure.
MATERIALS
The journey of crafting exceptional fashion begins with sourcing materials from mills across the globe that operate on an intentional and high level process. Our commitment to quality drives us to seek out the finest fabrics and textiles from Canada, Italy, France, Japan, India, Spain, England, and the USA. With each piece we create, we weave together the heritage of diverse cultures.
What Are We Committed To?
Our practice is to deliver excellence and quality at all times. We are committed to providing expert consultants who honor and respect the privacy of all our clients.
| Meet The Team |
Miriam Palmer Binns
Stylist
Designer
Darlene D'Souza
Lead Wedding Planner
Maria Jea Baril
Anne Marie Burton
Designer
Wendy Kim
Admin Production Assistant
Lisa Smith
Executive Assistant
Devisha Binns
Creative Director