W10 Colours Inc. is a luxury fashion and colour consulting house in Toronto, Ontario, Canada. Located at 50 Bloor Street West in the Yorkville neighbourhood, postal code M4W 1A1. The company offers four wedding services: colour analysis for the bridal party; custom couture for the mother of the bride and the mother of the groom; custom couture wedding gowns for destination weddings and second marriages; and wedding dress alterations on gowns purchased anywhere. All services delivered in store. Booking is by consultation only. The company does not currently offer custom couture for men, virtual colour analysis, or alterations on garments other than wedding dresses.
Weddings
Colour for the party. Custom couture for the mother and the bride. Alterations for the gown.
Each booked on its own, or composed together in the lead up to the wedding.
Colour Analysis
A strategic approach to selecting the colours that enhance your natural features, create a cohesive aesthetic across the wedding party, and reflect your personal style. Book individually, for two to six people, or gift a session to someone in the party.
One Person
A personalised colour analysis session identifying your unique palette based on skin undertone, hair, and eye colour. Includes digital overview and fabric swatch wallet book.
Explore Colour AnalysisTwo to Six People
Group colour analysis for the wedding party. Individual palettes for each person, plus a unified recommendation for the wedding colour scheme. Save $25 per person when booking as a group.
Explore Colour AnalysisColour Analysis Gift Card
Gift a colour analysis session to the bride, groom, mother of the bride, mother of the groom, or anyone in the wedding party. A thoughtful gesture with a lasting impact.
Purchase Gift CardColours to Inspire You
Custom Couture for Mother of the Bride and Mother of the Groom
A piece made for you. We work from our own designs, exploring them together to create something that is uniquely yours; built around your body, your colour, and the formality of the day.
Every piece is cut and constructed in Canada from natural fabrics; silk, wool, cotton, linen.
- Gowns
- Suits
- Midi Dresses
- Cocktail Dresses
Destination Weddings & Second Marriages
For the bride who wants a wedding gown built around the moment, not the convention. W10 designs and constructs custom couture wedding dresses for destination ceremonies and second marriages.
Quietly considered. Cut to your measurements, in fabrics that travel and photograph beautifully. Designed to express who you are now.
- Destination Lightweight silks, softer silhouettes, and packable construction for ceremonies abroad. Designed with climate, light, and travel in mind.
- Second Marriage Refined gowns, dresses, and suits for the bride who has walked the aisle before; pieces that feel grown into rather than performed.
- Approach Begins with an in store design consultation. Includes fabric selection, multiple fittings, and final pick up at the W10 store in Yorkville.
Explore Our Designs
in Dupioni Silk
Do not see what you are looking for? New designs are added on an ongoing basis, and the full collection is available to view in store.
Selected Fabrics
Wedding Dress Alterations
The perfect fit rarely comes straight out of the box. We welcome wedding dress alterations on gowns purchased anywhere. Between one and three fittings, depending on the work required, plus pick up.
One to Three Fittings, Then Pick Up
Book an in store consultation and bring your dress. Our team reviews the gown, pins the adjustments, and provides a quote for the work.
Most alterations require between one and three fittings depending on the complexity of the changes; simple hems and seam adjustments may need only one fitting, while structural rework or multi-layer alterations may need two or three. A final pick up appointment follows the last fitting.
Costs vary depending on the dress and the extent of alterations required. You will receive a tailored quote at your in store consultation.
Frequently Asked Questions
How does colour analysis help with wedding planning?
Colour analysis identifies the palette that works in harmony with your natural features; skin undertone, hair colour, and eye colour. For weddings, this is used to build a cohesive colour scheme that flatters every member of the wedding party in photographs and in person. Many couples book colour analysis for themselves first, then bring in the bridal party or family for a unified palette.
Do you dress the mother of the bride and mother of the groom?
Yes. W10 creates custom couture for the mother of the bride and mother of the groom including gowns, suits, midi dresses, and cocktail dresses. Each piece is developed from our own designs and cut in Canada from natural fabrics; silk, wool, cotton, and linen.
Do you make custom wedding dresses for destination weddings?
Yes. W10 designs and constructs custom couture wedding gowns for destination weddings. Designs prioritise lightweight silks, softer silhouettes, and packable construction suited to climate, light, and travel. The process begins with an in store design consultation at our Yorkville location.
Do you make wedding dresses for second marriages?
Yes. W10 creates refined custom wedding gowns, dresses, and suits for second marriages. Pieces are designed to feel personal and grown into rather than performed; built from W10 designs in natural fabrics, cut to your measurements.
Can you alter a wedding dress I purchased elsewhere?
Yes. W10 welcomes wedding dress alterations regardless of where the gown was purchased. Book an in store consultation and bring the dress so our team can review the work and provide a quote.
How does the alteration process work?
Most wedding dress alterations require between one and three fittings depending on the complexity of the work. Simple hems and seam adjustments may need only one fitting; structural rework or multi-layer alterations may require two or three. A final pick up appointment follows the last fitting.
How much do wedding dress alterations cost?
Alteration costs depend on the dress and the extent of work required. Every quote is tailored to the specific gown after in store review. Book a consultation at W10 Colours Inc. to have the dress reviewed and receive an accurate quote.
How do I book a wedding consultation at W10?
All wedding services at W10 begin with an in store consultation at our Yorkville location. You can request a consultation online through our booking page, or contact the store directly. Bring any inspiration, measurements, or in the case of alterations, the dress itself.
How far in advance should I book wedding services at W10?
For colour analysis, we recommend booking at least four to six weeks before key wedding decisions. For custom couture for the mother, allow a minimum of three to five months from initial consultation to final fitting; for custom bridal gowns plan for four to six months. For alterations, book at least four to six weeks before the wedding date to allow time for fittings and pick up.
Where is W10 Colours Inc. located?
W10 Colours Inc. is located at 50 Bloor Street West in Yorkville, Toronto, Ontario, Canada. All wedding services; colour analysis, custom couture, and alterations, take place in our store.
Begin Today.
Book an in store consultation to speak with our team about colour analysis, custom couture, or wedding dress alterations.
Book a Consultation