THE W10 FABRIC JOURNAL.
The journey of crafting exceptional fashion begins with sourcing materials from mills across the globe that operate in an intentional, high level, and responsible process. Explore our favourites from around the world and the insights that bring them to life.
SPRING/SUMMER 24 TWEEDS
Tweed fabric has its origins in the traditional woolen textiles produced in the Scottish and Irish regions. The name “tweed” is believed to have originated from a misinterpretation of the Scottish word “tweel,” which refers to the twill weave commonly used in these fabrics. As tweed gained popularity, particularly in the 19th century, it became synonymous with durable, coarse wool fabrics produced in the British Isle.
Tweed fabrics are known for their diverse colour palettes and intricate patterns. Traditional tweeds often feature earthy tones such as browns, greens, and greys, mirroring the natural colors of the landscapes.
While tweed has deep historical roots, it has experienced a modern revival. Designers continue to incorporate tweed into contemporary fashion, creating a bridge between tradition and modernity.
PINSTRIPE: A distinctive pattern characterized by thin, parallel lines, has its roots in traditional men’s suiting. The exact origin of the pinstripe pattern is often attributed to British tailoring in the late 19th century. While traditionally found in men’s suiting, pinstripe patterns have transcended gender and are now used in various forms of fashion, including women’s suiting, dresses, and accessories. its distinguished history and associations with prestige, continues to be a symbol of sartorial elegance and refined style.
HERRINGBONE: A distinctive V-shaped weaving design resembling the skeleton of a herring fish, has ancient origins. Its use in textiles dates back centuries, and the pattern has been employed in various cultures and regions. The pattern’s visual appeal lies in its alternating V shapes, creating a dynamic and visually interesting design. It adds texture and depth to garments. Commonly used for suits, coats, and outerwear.
HOUNDSTOOTH: A classic textile pattern, originated in the woven woolen cloth of the Scottish Lowlands during the 1800s. The name “houndstooth” is derived from the pattern’s resemblance to the jagged back teeth of a hound. Houndstooth gained iconic status in the fashion world during the 1960s, thanks to designers like Christian Dior. It became synonymous with chic, sophisticated style.
PLAID: Plaid is a timeless and versatile fabric pattern with origins deeply rooted in Scottish heritage. The term “plaid” originally referred to a traditional garment worn in the Scottish Highlands, typically made of wool and featuring a distinctive checked pattern. Over time, the term expanded to include the pattern itself, which has become a global symbol of style and tradition. The cultural impact of plaid extends beyond fashion, influencing art, music, and design. Its association with a sense of heritage and authenticity has contributed to its enduring popularity.
ORGANICS
COTTON & HEMP: Cotton, in its organic form, is grown without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). Organic cotton farming emphasizes sustainability and ecological balance.Hemp is one of the oldest cultivated plants, with a history dating back thousands of years. It has been used for various purposes, including fiber production for textiles.
Both organic cotton and hemp are breathable fibers, allowing for comfortable wear in various climates. The blend offers a natural solution for garments that need to provide comfort and breathability.
Hemp is known for its strength and durability, making it an excellent complement to the softness of organic cotton. The resulting blend often exhibits enhanced durability and longevity.
STRETCH HEMP: A fabric that combines the benefits of organic hemp fibres with added stretch for flexibility and comfort. Hemp has natural breathability and moisture-wicking properties, providing comfort to the wearer. Grown since 8000 BC and the first plant used for textiles. As the most durable of all natural fibres, It also keeps you cool in warm conditions by allowing airflow. Organic stretch hemp is well-suited for casual wear, offering a comfortable and eco-friendly option for everyday clothing items.
