Built for a lifetime of style. Couture pieces uniquely personalized for your enduring wardrobe.
Have a closet that works and is personalized for you. Custom couture for women where personalization marries couture craftsmanship. Each piece is thoughtfully made and curated based on your lifestyle and colours season. Eliminating the pieces that do not work to make room for the ones that truly do.
Saving you time and energy, all while having a wardrobe that fits well, looks great, and is aligned to your lifestyle and aspirations.
Made in Canada. 2 year guarantee. Natural fabrics and responsible sourcing. 25+ mills from around the world including Italy, England, Spain, Japan, and more. Size inclusive.
Why a Custom Couture Wardrobe?
Personalization at every touch to fit you in every sense. Choose designs from our latest couture collections and embrace the pinnacle of individual expression from the choice of fabric, to trim, buttons, cut, pockets, and lapel. All while having a true wardrobe that works for you and guided by our wardrobe consulting services.
How It Works
1. Book Your Wardrobe Consultation: A one on one private consultation in store or virtually.
2. Understanding Your Preferences: We take the time to understand your lifestyle, personality, needs, and goals, delving into how we can assist you.
3. Personal Consultation: Provided with insights into your preferences, we offer tailored recommendations and expert advice to guide you forward on your style journey.
4. Colour and Style Discovery: With expert guidance, you’ll discover the colours and styles that flatter you the most. We take your measurements and assist you in choosing fabrics that work best for you.
5. Exploring the W10 Collection: We introduce you to the latest W10 collection and designs. You’ll try on sample fit pieces to determine the best size for fit and ease, ensuring comfort and style.
6. Accessorizing Your Wardrobe: Our consultants help you choose accessories that complement your current and future wardrobe, adding those perfect finishing touches to your outfits. Here we apply our Personal Shopping service (bag, shoes belt, glasses, etc) to complete your look from your favourite brands.
7. Placing Your Order:Once you’re satisfied with your selections, you place your order. Receive your pieces in 2 -3 weeks, that includes a fitting and pick up
Book your consultation as a first time custom couture client or returning custom couture client. For first time clients this consultation will discuss your goals, needs, how w10 can assist you, and introduce you to our custom couture process.
CUSTOM COUTURE BUNDLES & SAVINGS 2025
4 Piece Couture Starter Bundle
$3900.00 for solid fabric | $4500 for pattern fabric: 4 pieces + 1 shirt as gift = Jacket, skirt, top, pants + shirt (complimentary gift valued at $599-$629).
2 Piece Bundle - Jacket & Pant or Skirt
2. $2900 for solid fabric | $3300 for pattern fabric
2 Piece Bundle - Jacket & Dress
3. $3200 for solid fabric | $3500 for pattern fabric
$1000.00 of Savings
4. 2 four piece suit bundle: $8,000.00. Eight pieces = 2 Jackets, 2 skirts, 2 tops, 2 pants.
$600.00 of Savings
5. Two Sheath Dress Bundle: $2198.00
$400.00 of Savings
6. Two Day Dress Bundle: $2198.00
$200.00 of Savings
7. Two Tunic Bundle: $1598.00.
$200.00 of Savings
8. Two Shirt Bundle: $1098.00
$1000.00 of Savings
9. Two Cocktail Dress Bundle: $3498.00.
To shop bundles and see full collection, book consultation as a first time custom couture client or returning custom couture client. For first time clients this consultation will discuss your goals, needs, how w10 can assist you, and introduce you to our custom couture process.
MEASUREMENT MADE EASY
Introducing Choozr’s AI-powered measuring tool that will enhance your shopping experience by offering more accurate and consistent measurements than traditional methods. In tandem with our expert tailors, this technology ensures you receive clothing that’s custom-fitted to your body in the most efficient way, saving you time.
Access perfect-fit couture from anywhere in the world.
Use our app to send your measurements directly from your mobile device, or visit our studio for an in-person consultation.
Your data is protected with end-to-end encryption, ensuring your information remains secure.
What does natural and responsibly made fabrics really mean?
We prioritize natural and responsibly made fabrics to minimize environmental impact. Our fabrics are derived from plants or animals, free from synthetic fibres and harsh chemicals. Furthermore, ensuring these fabrics create an elevated feel and quality for our garments.
COUTURE PROCESS | MADE TO MEASURE FOR YOU
We build your complete wardrobe to create your look by becoming your creative partners, working hand in hand to customize and breathe life into designs. Together, we choose fabrics, colours that reflect your essence, and design details that resonate with your vision. All backed by our 2 year guarantee.
We work by appointment only, ensuring an exclusive experience for each client. An experience that is all about you. Where confidence and style intertwine, making every step enjoyable and confidence-boosting.
What is a W10 Couture Grouping?
A curated collection of 4 to 12 pieces designed around 2 to 4 cohesive fabrics, styles, and colours. These groupings are crafted to mix and match easily, much like a capsule wardrobe. The idea is to create versatile and timeless collections that can be worn across different seasons. Each grouping is designed to complement others, allowing for a cohesive and expansive wardrobe built from intentional and meaningful quality pieces that reflect your personal style.
HEAR OUR CLIENT’S STORIES
“I came to W10 a couple months ago for the colour analysis, which is a game changer on its’ own! Knowing which shades of colours work best on my skin tone has elevated my look. I purchased many pieces of bespoke clothing from suits to casual wear. The clothing fits me perfectly, which is a nice as a curvy hourglass woman, and the natural materials feel much better on my skin, compared to most synthetic products available in the mass clothing market. Moreover, I love that’s a women owned local business and I love their vision for empowering women through fashion. Highly recommend!”
– Imene Bouji | Private Investor – 2024
GIFT CARD BUNDLES & SAVINGS
$550 GIFT CARD
$550 Couture Gift Card for only $500.
$1100 GIFT CARD
$1100 Couture Gift Card for just $1000, an elegant gesture of care and love.
$2200 GIFT CARD
$2200 Couture Gift Card for $2000, a gift that reflects your discerning taste.
Responsibly made fabrics use organic processes and ethical practices, including efficient water and energy use, waste management, and fair labor conditions.
Our collections feature high-quality, durable, eco-friendly fabrics. However, we acknowledge the potential harm of certain practices even in natural fabric production.
Thus, we collaborate with top mills worldwide, upholding high-quality standards and minimizing environmental footprints. We constantly strive to improve and innovate our practices.
DESIGN & PRODUCTION
Our commitment to positively and responsibly uplift the community through initiatives, partnerships, and process is woven into every thread of our production. What sets us apart is our in-house production and design team, operating seamlessly from our studio.
This unique approach allows us to not only create exceptional fashion but also to do so with a deep sense of responsibility towards our community and world around us.
By keeping our production in-house, we reduce the carbon footprint associated with transportation and outsourcing. The W10 studio, nestled in Yorkville, Toronto serves as the birthplace of our creations, where every design takes shape with precision and care. Our design team collaborates in real-time with our production team, fostering an environment of innovation and efficiency.
Our in-house production allows us to closely manage every step of the process, minimizing waste and ensuring that only the highest quality pieces reach our clients. Any leftover materials are repurposed, minimizing our impact on landfills. Producing made to order and collections featuring a controlled quantity per design, striving to have little to no excess stock.
Each piece is an investment. When you choose our pieces, you’re choosing items that remain stylish and relevant season after season, reducing the need for frequent replacements.
If you do outgrow the design after some time, as one of our services, you can bring it back to us to reconstruct it to create something new. Or we encourage you to give it away to someone in need. We celebrate the beauty of timeless designs that are created to transcend fashion fads, embracing classic, yet innovative silhouettes that endure.
MATERIALS
The journey of crafting exceptional fashion begins with sourcing materials from mills across the globe that operate on an intentional and high level process. Our commitment to quality drives us to seek out the finest fabrics and textiles from Canada, Italy, France, Japan, India, Spain, England, and the USA. With each piece we create, we weave together the heritage of diverse cultures.
| FABRIC JOURNAL |
SPRING/SUMMER 24 TWEEDS
Tweed fabric has its origins in the traditional woolen textiles produced in the Scottish and Irish regions. The name “tweed” is believed to have originated from a misinterpretation of the Scottish word “tweel,” which refers to the twill weave commonly used in these fabrics. As tweed gained popularity, particularly in the 19th century, it became synonymous with durable, coarse wool fabrics produced in the British Isle.
Tweed fabrics are known for their diverse colour palettes and intricate patterns. Traditional tweeds often feature earthy tones such as browns, greens, and greys, mirroring the natural colors of the landscapes.
While tweed has deep historical roots, it has experienced a modern revival. Designers continue to incorporate tweed into contemporary fashion, creating a bridge between tradition and modernity.
PACKAGES
TIME FRAME
Couture pieces take 2 – 4 weeks from order date to be completed.
STAND ALONE PIECES
Two piece couture suits start at $2900.00 – $3300.00 + tax: Includes a jacket and pant or skirt.
Two piece couture suit with a dress starts at $3200.00 – $3500.00 + tax: Includes a jacket and dress.
Packages
We offer 3 different packages that each have two tiers.
Give A Gift Card
Purchase a gift card for your loved one and let them choose from any of our services; Colours Analysis, Fashion Fit Formula, Wardrobe Audit, Personal Shopping for Women & Men, Bespoke Couture, or Wedding Planning.
Breakdown
Each package varies by the amount of pieces included while, each tier varies by whether the fabric is patterned or plain. Packages are the culmination of our five step process that heavily ties in our Seasonal Colour Analysis, Fashion Fit Formula, and Wardrobe Audit Services.
You may also purchase individual couture pieces in a set or stand alone.
Stage-1
We choose all fabrics, colours, and design details together. Then your exact measurements are taken.
Stage-2
A fitting is done to ensure an optimal fit.
Stage-3
Pick up or delivery of completed garments.