Designed and made in Canada by the W10 production team.
Silks, wools, cottons, linens, and more sourced from 25+ mills worldwide.
Every custom couture piece, every alteration.
Pattern-drafted from the first stitch.
Founded in Toronto.

Sonder Wool Jacket in Maroon Check
$2,399.00
What is W10 Custom Couture?
Every piece is designed with you and made for you. From fabric selection to final fitting. We work with over 25 mills across Italy, Japan, England, Spain, and Canada to source 100% natural fabrics that align with your colour season and lifestyle. The result is a wardrobe that fits your body, reflects your identity, and lasts.

How It Works
1. Discovery: Sit down and discuss your lifestyle, needs, and wardrobe goals.
2. Design & Fabric : Together, we select silhouettes, fabrics, colours, and every detail; buttons, trim, pockets, lapels. You choose from our latest couture collections or we create something entirely new.
3. Creation & Fitting: Your pieces are made by our in-house team in our Toronto studio. First fitting in 3-4 weeks. Every piece backed by our two-year guarantee.

Custom Suits, Dresses & Separates
Two Piece
Jacket with trouser or skirt, cut to your measurements.
Four Piece
Jacket, top, trouser, and skirt, with a shirt as a gift.
Dresses
Day, occasion, and evening, made to measure.
This is a starting price. Your final price is determined by fabric selection and design details, confirmed at your in-store consultation.
See Full PricingWe welcome the conversation. Speak with our team in chat or on the phone to answer any questions, call 416-962-1224.
Wedding
Custom Couture
Custom couture for the moments that matter most. Every piece cut and constructed in Canada from natural fabrics silk, wool, cotton, linen. Starting from $1499 - $3999.
This is a starting price. Your final price is determined by fabric selection and design details, confirmed at your in-store consultation.
Mother of the Bride & Mother of the Groom
Destination Weddings
Subsequent Marriages
Wedding Dress Alterations
Italy · Spain · Japan · France · England · Canada · India · USA
A Preview of Select Fabrics
Click or tap any fabric to explore · Full collection available in store
Our Commitment
The W10 Standard
to Start
Foundation
Associate
Corporate
Executive
Pricing may vary depending upon fabric selection · Add 15% surcharge for CTM
Bundles & Savings 2026
HEAR OUR CLIENT'S STORIES
"The clothing fits me perfectly, which is nice as a curvy hourglass woman, and the natural materials feel much better on my skin compared to most synthetic products available in the mass clothing market."
-I. B. - 2024
Frequently Asked Questions
Custom clothing at W10 starts at $2,900 for a two piece and $3,900 for a four piece, with custom dresses from $899. Published pricing is a starting point; a precise quote is confirmed at your in store design consultation once design and fabric are selected. Every piece is made in Canada and backed by our two year guarantee.
Yes. Custom suits are core to what we make; jackets, trousers, and skirts cut to your measurements in natural wool and tailoring fabrics. We also make dresses, shirts, tops, and lifestyle pieces; all the pieces for a functional wardrobe. Suits are made in groupings so you can build multiple pieces in the same fabric that mix and match easily. Every piece is designed and made with our production team in Canada.
W10 makes custom dresses for every occasion; day, work, evening, mother of the bride, mother of the groom, destination weddings, and second marriages. Each dress is made to measure in natural fabrics and constructed in Canada. Custom dresses start at $899.
Made to measure means every garment is cut to your individual measurements rather than a standard size chart. At W10, your measurements are the only blueprint. We design with you, source natural fabrics from over 25 mills worldwide, and make every piece with our production team in Canada.
Generally three to five weeks from order date, depending on design and fabric availability. For wedding and event pieces with a fixed date, we recommend beginning the consultation process at least three months in advance.
If anything goes wrong with the construction of the garment, or if your weight goes up or down, bring your garment back and we will fix it. The guarantee covers construction and fit for two years from the date of pick up.
The number of fittings varies by client and garment type. Generally one to two fittings: always a first fitting once the piece is constructed, then a fitting before final pick up to confirm all adjustments and quality of finish.
No. We work from our own designs and collaborate with you to create something that is uniquely yours. You are welcome to share references for mood, occasion, or aesthetic; we use those to guide the design conversation, not to replicate another garment.






