Colour, craft, fabric, & fit. Built for a lifetime of style.
Custom couture made in Canada. Natural fabrics from the world's finest mills. Created for your unique lifestyle and body. Guided by your colour season. Guaranteed for two years.
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Valé Boatneck Dress in Dupioni Silk
Sonder Wool Jacket in Maroon Check
Gloria Palazzo Pant in Maroon Check
Safia Mock Neck Silk Top
What is W10 Custom Couture?
Every piece is designed with you and made for you. From fabric selection to final fitting. We work with over 25 mills across Italy, Japan, England, Spain, and Canada to source 100% natural fabrics that align with your colour season and lifestyle. The result is a wardrobe that fits your body, reflects your identity, and lasts.
How It Works
1. Discovery: Sit down and discuss your lifestyle, needs, and wardrobe goals.
2. Design & Fabric : Together, we select silhouettes, fabrics, colours, and every detail; buttons, trim, pockets, lapels. You choose from our latest couture collections or we create something entirely new.
3. Creation & Fitting: Your pieces are made by our in-house team in our Toronto studio. First fitting in 3-4 weeks. Every piece backed by our two-year guarantee.
Book a complimentary intro consult to learn more about we can work together.
Wedding
Custom Couture
Custom couture for the moments that matter most. Every piece cut and constructed in Canada from natural fabrics — silk, wool, cotton, linen.
Mother of the Bride & Mother of the Groom
Destination Weddings
Subsequent Marriages
Wedding Dress Alterations
Italy · Spain · Japan · France · England · Canada · India · USA
A Preview of Select Fabrics
Click or tap any fabric to explore · Full collection available in store
Our Commitment
The W10 Standard
Ziri Funnel Neck Dress in Woven Wool
Sedona Shirt in Dupioni Silk
Meredith Palazzo Pant in Silk
Joén Cowl Neck Silk Top
to Start
Foundation
Associate
Corporate
Executive
Pricing may vary depending upon fabric selection · Add 15% surcharge for CTM
Bundles & Savings 2026
HEAR OUR CLIENT'S STORIES
"The clothing fits me perfectly, which is nice as a curvy hourglass woman, and the natural materials feel much better on my skin compared to most synthetic products available in the mass clothing market."
-I. B. - 2024
Frequently Asked Questions
What is included in the W10 two-year guarantee?
If anything goes wrong with the construction of the garment, or if your weight goes up or down, bring your garment back and we will fix it. The guarantee covers construction and fit for two years from the date of pick up.
How long does a custom couture piece take?
Generally three to five weeks from order date, depending on design and fabric availability. For wedding and event pieces with a fixed date, we recommend beginning the consultation process at least three months in advance.
How much does custom couture cost?
Pricing varies based on design and fabric. Published couture pricing is a starting point. A precise quote is provided after your in store design consultation once the design and fabric have been selected.
How many fittings are required?
The number of fittings varies by client and garment type. Generally one to two fittings: always a first fitting once the piece is constructed, then a fitting before final pick up to confirm all adjustments and quality of finish.
Where does W10 source its fabrics?
We work with a fabric catalogue from the finest mills around the world, prioritising natural fabrics; silk, wool, cotton, linen. Whatever fabric you are looking for, we will find it.
Can I bring my own design or inspiration?
No. We work from our own designs and collaborate with you to create something that is uniquely yours. You are welcome to share references for mood, occasion, or aesthetic; we use those to guide the design conversation, not to replicate another garment.