Book
Book a Consult
416-962-1224
Wardrobe Consulting for Men at W10 Colours Inc.

Wardrobe Consulting
for Men

A wardrobe that expresses who you are and removes friction from every decision. We discover what works for you, then build your wardrobe around it.

In a sea of sameness, how do we embody our highest selves and unique natures through our physical presence and wardrobe?

Through distinct and intentional use of

  • 01Hair style
  • 02Adornment of real metals, gems & crystals through jewellery
  • 03Meaningful accessories that tell a story and serve a function
  • 04Integrating colours that harmonize with you
  • 05Quality versatile clothing pieces that mix and match easily

The more selective you make this process based off your heart and true essence→the more unique the expression→the more you magnetize opportunities reflective of your innate gifts and nature.

What truly makes this work is embodying the practical framework that allows your wardrobe to be in service of you. When this happens you have all the pieces to show up as you in all the environments and situations your life takes you to, without scrambling to shop last minute.

Here are 5 principles that form the practical framework to bring you closer to that reality.

Read Our 5 Principles for an Intentional Wardrobe →

How We Work

Our process is built around you; your colour, your body, and the life you are moving toward. Each stage builds on the last, moving from discovery through to a fully researched wardrobe that is ready to wear.

Stage 01
Discovery

A dedicated sit-down conversation to understand you fully before we touch a single piece of clothing. Your lifestyle, your values, the character you want your wardrobe to communicate, where you are now and the life you are moving toward.

Stage 02
Personal Profile

Three disciplines working together. Colour analysis, your most flattering core colours, neutrals, and accents. Body proportion assessment, how cuts, lengths and silhouettes interact with your frame. Wardrobe audit, every current piece evaluated.

Stage 03
Research and Lookbook

You choose your starting point: a 7, 9, 12, or 15 piece wardrobe. We research local and international brands aligned to your personal style, quality standards, and lifestyle. The result is a full curated lookbook with recommended pieces and outfits.

Stage 04
Shopping

We shop together, guided by your lookbook. Online orders arrive at W10 for fit review. Every alteration coordinated. $100 in tailoring value included.

Not ready for the full package? Our Wardrobe and Colour Shopping Guide and Wardrobe Audit can help fine-tune your current wardrobe.

Stage 01
Discovery
Stage 02
Personal Profile
Stage 03
Research and Lookbook
Stage 04
Shopping

Choose Your Path

Service fee only. Clothing is purchased separately.

Option 01
Wardrobe and Colour Shopping Guide
Your next 9 pieces

An introduction to get you started. We give you direction; you do the shopping.

$1,070
+ tax

  • 12 Season colour analysis + fabric swatch wallet book
  • One hour consultation on your life, lifestyle, and the life you are building towards
  • Your Intentional Wardrobe and Colour Framework within 24 hours
  • The next 9 pieces to add and exactly where to find each one, from unique, high quality places, local or international
  • You shop and assess fit on your own with your guide
Book Now
Option 02
Best Investment
Complete Wardrobe Consulting
Stages 1 to 4 · A complete wardrobe

We take care of every aspect. You approve what you like, then show up and enjoy the shopping.

$3,000
+ tax

  • Full colour analysis + fabric wallet book (valued at $595)
  • Body proportion assessment
  • Wardrobe audit
  • Full wardrobe lookbook with brands, prices and all pieces
  • 15 research and shopping hours with consultant
  • $100 alteration value included
Book Now

The Difference

Shopping Guide
Complete Wardrobe Consulting
01Scope
Your next 9 pieces
A complete wardrobe
02You receive
Your framework within 24 hours: each piece and where to find it
Everything researched and prepared; a full lookbook with brands, prices, and all pieces
03Shopping
You shop on your own with your guide
We shop with you; you approve, show up, and enjoy it
04Fit
You try pieces on and judge fit yourself
Our eye on fit, proportion, and quality in person, with alterations coordinated
05Discernment
An introduction to get you started
Developed alongside an expert; a framework you apply to anything you purchase or build, for life
06Best for
Direction and a start now
The most efficient, complete result; the best investment if the budget allows

The Shopping Guide is an introduction to get you started. You still do the groundwork; shopping, trying pieces on, and developing those nuances on your own as you go.

Complete Wardrobe Consulting is the best investment if you have the budget for it. We take care of every aspect and prepare everything in advance; you approve what you like from our recommendations, then simply show up and enjoy the shopping. Working alongside an expert, you integrate a greater ability to discern and develop your own taste; a framework you carry forward and apply to anything you purchase or build in life.

The Wardrobe Building Series

The Conversation Continues.

Follow us on socials for exploration on seasonal colour, natural fabrics, custom couture, updates, and the deeper language of style.

  • 01Does my wardrobe serve the life I am actually living and creating?
  • 02Are the colours I am wearing working with me or quietly against me?
  • 03Am I investing in pieces that allow my style to deepen, or ones that accumulate?
  • 04Are my clothes working with my proportions, or am I working around them?
  • 05Does it make me feel like me? And do I know who "me" is?
Watch on Instagram

Begin Today.

Book a complimentary intro call; an exploratory starting point to speak with our team and learn more.

Book a Complimentary Intro Call

Common Questions

Wardrobe Consulting

The Starter Package runs approximately 10 hours across multiple sessions. The Complete Package runs approximately 15 hours. Sessions are scheduled around your availability and typically span four to eight weeks.

Yes. Additional consulting hours can be added at any point during or after your engagement. Ask your consultant for current hourly rates.

Your colour analysis is a lasting reference point for your wardrobe and styling decisions. It can evolve over time as your natural colouring changes with age your skin tone, hair colour, and contrast level all shift gradually. A follow-up analysis can refine your palette when that happens.

W10's wardrobe consulting is conducted in-person in Toronto. The shopping and styling sessions are most effective when conducted live. Contact us to discuss your specific situation.

Wardrobe consulting is a four-stage process that builds a complete wardrobe strategy from colour analysis and personal profile through to a lookbook and shopping. Personal shopping is a single-day or half-day service where W10 shops on your behalf. Consulting is the system; personal shopping is one step within or alongside it.

Many clients return for seasonal shopping sessions, wardrobe audits, or new couture commissions. The consulting engagement establishes the foundation; ongoing services maintain and evolve it.

The in-person sessions take place at the W10 Yorkville studio or at client locations in Toronto. For clients travelling to Toronto, we can schedule all sessions within a concentrated timeframe.

We review and discuss your preferred brands to assess how they align with your lifestyle, goals, colour season, and quality standards. Not every brand will make the cut. The goal is to find the brands that genuinely work best for you as an individual, and build your wardrobe around those.

W10
Ask us anything
Check hours below
416-962-1224

Leave your email and we will follow up with you directly.

Sent. We will be in touch soon.
W10