Putting it together since 2008. Complete wardrobe building by lifestyle and skin tone.
Traditionally unavailable to women at this level of customization. W10 saves you time while helping you feel confident, stylish, and empowered in every situation. Custom couture, ready-to-wear collections, colour analysis, wardrobe consulting services, makeup, and accessories—thoughtfully made and curated to align with your lifestyle and colour season. Providing everything you need to complete your look, all in one place. Made in Canada.
HEAR OUR CLIENTS’ STORIES
“I came to W10 a couple months ago for the colour analysis, which is a game changer on it’s own! Knowing which shades of colours work best on my skin tone has elevated my look. I purchased many pieces of bespoke clothing from suits to casual wear.
The clothing fits me perfectly, which is a nice as a curvy hourglass woman, and the natural materials feel much better on my skin, compared to most synthetic products available in the mass clothing market. Moreover, I love that it’s a women owned local business and I love their vision for empowering women through fashion. Highly recommend!”
– Imene Bouji | 2024
OUR STORY
W10 is Women to the Tenth Power. When women are empowered the world is empowered. We have made it our responsibility to carry out this purpose through personal style and fashion to connect, grow, and enrich.
Our story began over 15 years ago at Hazelton Lanes, now Yorkville Village, where our founder built a reputation for building refined wardrobes for trailblazing women, including Michaëlle Jean, Canada’s first Black Governor General. Her commitment to serving women with purpose and distinction laid the foundation for everything we stand for today.
Now under the added leadership of her daughter, W10 is embracing a vision that blends heritage with innovation.
