Putting it together since 2008. Custom couture and complete wardrobe building by lifestyle and colour season.
Traditionally unavailable at this level of customization. W10 saves you time while helping you feel confident, stylish, and empowered in every situation. Custom couture, ready-to-wear collections, colour analysis, wardrobe consulting services, makeup, and accessories—thoughtfully made and curated to align with your lifestyle and colour season. Providing everything you need to complete your look, all in one place. Made in Canada.










HEAR OUR CLIENTS’ STORIES
“I am so happy with my experience at W10. Before I discovered W10, I had purchased some lovely clothing, but the items didn’t always flatter my shape and skin tone and they didn’t always fit my lifestyle. I wasn’t optimizing my wardrobe because I simply didn’t know how to put together a wardrobe that truly suited me. I started my journey with W10 by having a colour and fashion fit assessment.
The talented and experienced staff provided a clear blueprint of what I needed in order to look my best. I’ve become much better at visualizing what colours and shapes look best on me, and what styles aren’t flattering. W10 has transformed my style. My wardrobe now contains a mix of great brands that W10 carries in-store, along with gorgeous W10 custom-made clothes. I always look my best because my clothes are stylish and they suit me! I also get lots of compliments. I’m glad I discovered W10.”
– R. C. | 2025
OUR STORY
W10 is Women to the Tenth Power. When women are empowered the world is empowered. We have made it our responsibility to carry out this purpose through personal style and fashion to connect, grow, and enrich all.
Our story began over 15 years ago at Hazelton Lanes, now Yorkville Village, where our founder built a reputation for building refined wardrobes for trailblazing individualss, including Michaëlle Jean, Canada’s first Black Governor General. Her commitment to serving with purpose and distinction laid the foundation for everything we stand for today.
Now under the added leadership of her daughter, W10 is embracing a vision that blends heritage with innovation.

















