Colour, craft, fabric, & fit. Built for a lifetime of style.
Custom couture made in Canada. Natural fabrics from the world's finest mills. Created for your unique lifestyle and body. Guided by your colour season. Guaranteed for two years.
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Valé Boatneck Dress in Dupioni Silk
Sonder Wool Jacket in Maroon Check
Gloria Palazzo Pant in Maroon Check
Safia Mock Neck Silk Top
What is W10 Custom Couture?
Every piece is designed with you and made for you. From fabric selection to final fitting. We work with over 25 mills across Italy, Japan, England, Spain, and Canada to source 100% natural fabrics that align with your colour season and lifestyle. The result is a wardrobe that fits your body, reflects your identity, and lasts.
How It Works
1. Discovery: Sit down and discuss your lifestyle, needs, and wardrobe goals.
2. Design & Fabric : Together, we select silhouettes, fabrics, colours, and every detail; buttons, trim, pockets, lapels. You choose from our latest couture collections or we create something entirely new.
3. Creation & Fitting: Your pieces are made by our in-house team in our Toronto studio. First fitting in 3-4 weeks. Every piece backed by our two-year guarantee.
Book a complimentary intro consult to learn more about we can work together.
The W10 Standard
Made in
Canada
Made in Canada
Designed and produced in our Toronto studio. Created under full creative and production control.
Natural
Fabrics
Natural Fabrics
Sourced from 25+ mills across Italy, Japan, England, Spain, France, India, and Canada.
2 Year
Guarantee
2 Year Guarantee
We stand behind every garment for 24 months. If it fails, we make it right. .
Size
Inclusive
Size Inclusive
Every piece is made for your body — not a standard size chart. From petite to plus, your measurements are the only blueprint that matters.
Colour Season
System
Colour Season System
Your wardrobe is built around the colours scientifically proven to harmonize with your natural colouring; your undertone, depth, and chroma.
Reconstruction
Service
Reconstruction Service
Outgrow a piece? Bring it back. We reconstruct existing W10 garments into something new.
Ziri Funnel Neck Dress in Woven Wool
Sedona Shirt in Dupioni Silk
Meredith Palazzo Pant in Silk
Joén Cowl Neck Silk Top
to Start
Foundation
Associate
Corporate
Executive
Pricing may vary depending upon fabric selection · Add 15% surcharge for CTM
Bundles & Savings 2026
HEAR OUR CLIENT'S STORIES
"The clothing fits me perfectly, which is nice as a curvy hourglass woman, and the natural materials feel much better on my skin compared to most synthetic products available in the mass clothing market."
-I. B. - 2024