Colour, craft, fabric, & fit. Built for a lifetime of style.
Made to order in our Toronto studio. Natural fabrics from the world’s finest mills. Created for your unique lifestyle and body. Guided by your colour season. Guaranteed for two years.
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Sonder Wool Jacket in Maroon Check
What is W10 Custom Couture?
Every piece is designed with you and made for you. From fabric selection to final fitting. We work with over 25 mills across Italy, Japan, England, Spain, and Canada to source 100% natural fabrics that align with your colour season and lifestyle. The result is a wardrobe that fits your body, reflects your identity, and lasts.

How It Works
1. Discovery: Sit down and discuss your lifestyle, needs, and wardrobe goals.
2. Design & Fabric : Together, we select silhouettes, fabrics, colours, and every detail; buttons, trim, pockets, lapels. You choose from our latest couture collections or we create something entirely new.
3. Creation & Fitting: Your pieces are made by our in-house team in our Toronto studio. First fitting in 3-4 weeks. Every piece backed by our two-year guarantee.

Book a complimentary intro consult to learn more about we can work together.

Where
to Start
The
Foundation
The
Associate
Jacket · Skirt · Pant · Top with Sleeves
The
Corporate
Jacket · Skirt · Pant · Two Tops with Sleeves · Blouse · Dress
The
Executive
Jacket · Skirt · Pant · Two Tops with Sleeves · Blouse · Dress
* Pricing may vary depending upon fabric selection · * Add 15% surcharge for CTM
Custom Packages
& Standalone
Pieces
May create a custom package suited to your colour season and lifestyle. May also start with a standalone piece.
HEAR OUR CLIENT’S STORIES
“The clothing fits me perfectly, which is nice as a curvy hourglass woman, and the natural materials feel much better on my skin compared to most synthetic products available in the mass clothing market.”
-I. B. – 2024










