About
W10
Women to the Tenth Power
Our Purpose
Using personal style and fashion to connect, grow, and enrich all.
“Attention must be paid to not only what is said but how it is said; to what we wear, as well as how we wear it.”
— M. A.
Discovering what works for you, then building a wardrobe around it.
How you dress is an expression of who you are, not a trend to follow, but a language to master. W10 exists to build that language with you.
We handle whatever aspect of your wardrobe that you need, so you don’t have to. Saving you time, energy, and the guesswork that comes with building a wardrobe on your own.
Whether you need one piece or an entire wardrobe built from scratch, our team of professionals guides you through every step with intention and clarity.
Our Products & Services
Founded
The Story
A Second-Generation House
W10 was founded in at Hazelton Lanes, by Miriam Palmer, who built a reputation for personalized, high-level wardrobe building for professional women.
Her clients included executives, public figures, and leaders at the highest levels; among them Michaëlle Jean, Canada’s first Black Governor General.
In , her daughter Devisha Binns joined as Partner and Creative Director to rebuild W10.
Our Commitment
The W10 Standard
01
Made in Canada
Designed and produced in our Toronto studio under full creative and production control — every garment made to our standard, not a vendor’s.
02
Natural Fabrics
Sourced from 25+ mills across Italy, Japan, England, Spain, France, India, and Canada. We work only with natural fibres that move with the body and age with character.
03
2 Year Guarantee
We stand behind every garment for 24 months. If it fails in construction, we make it right. Includes alterations for weight changes up or down.
04
Size Inclusive
Every piece is made for your body — not a standard size chart. Your measurements are the only blueprint that matters.
05
Colour Season System
Your wardrobe built around the colours proven to harmonize with your natural colouring — undertone, depth, and chroma.
06
Reconstruction Service
Outgrow a piece? Bring it back. We reconstruct existing W10 garments into something new.
Meet the Team
The W10 Team
Devisha Binns
Partner & Creative Director
Miriam Palmer Binns
General Manager · Designer & Consultant
Anne Marie Burton
Lead Production
Brenda E.
Patternmaker
Stella A.
Lead Couture Seamstress
Continue Your Exploration with Our Wardrobe Building Guide
Start with the Wardrobe Building Guide — an introduction to how W10 approaches wardrobe building, with paths to every service we offer.
Open the Wardrobe Building Guide