W10 is Women to the Tenth Power
Using personal style and fashion to connect, grow, and enrich all. Designers and Wardrobe Consultants in Toronto.
THE STORY
W10 was founded in 2008 at Hazelton Lanes, by Miriam Palmer, who built a reputation for personalized, high-level wardrobe building for professional women.
Her clients included executives, public figures, and leaders at the highest levels; among them Michaëlle Jean, Canada's first Black Governor General.
In 2021, her daughter Devisha Binns joined as Partner and Creative Director to rebuild W10.
THE PUrpose
“Attention must be paid to not only what is said but how it is said; to what we wear, as well as how we wear it.” - M. A.
How you dress is an expression of who you are, not a trend to follow, but a language to master. W10 exists to build that language with you.
We handle whatever aspect of your wardrobe that you need, so you don't have to. Saving you time, energy, and the guesswork that comes with building a wardrobe on your own.
Whether you need one piece or an entire wardrobe built from scratch, our team of professionals guides you through every step with intention and clarity.
Our products and services include: Made-to-measure garments · Ready to wear · Colour analysis · Wardrobe consulting packages for women and men · Wardrobe audits · Personal shopping · Makeup · Accessories.
The W10 Standard
Made in
Canada
Made in Canada
Designed and produced in our Toronto studio. Created under full creative and production control.
Natural
Fabrics
Natural Fabrics
Sourced from 25+ mills across Italy, Japan, England, Spain, France, India, and Canada.
2 Year
Guarantee
2 Year Guarantee
We stand behind every garment for 24 months. If it fails, we make it right. .
Size
Inclusive
Size Inclusive
Every piece is made for your body — not a standard size chart. From petite to plus, your measurements are the only blueprint that matters.
Colour Season
System
Colour Season System
Your wardrobe is built around the colours scientifically proven to harmonize with your natural colouring; your undertone, depth, and chroma.
Reconstruction
Service
Reconstruction Service
Outgrow a piece? Bring it back. We reconstruct existing W10 garments into something new.
| Meet The Team |
Miriam Palmer Binns
General Manager
Designer & Consultant:
Brenda E.
Patternmaker
STELLA A.
Lead Couture Seamstress
Anne Marie Burton
Lead Production
Devisha Binns
Partner and Creative Director