W10 is Women to the Tenth Power
Using personal style and fashion to connect, grow, and enrich all. Designers and Wardrobe Consultants in Toronto.
W10 is Women to the Tenth Power
When women are empowered the world is empowered. We have made it our responsibility to carry out this purpose through personal style and fashion to connect, grow, and enrich all. Designers and Wardrobe Consultants in Toronto.
THE STORY
W10 was founded in 2008 at Hazelton Lanes, now Yorkville Village by Miriam Palmer, who built a reputation for personalized, high-level wardrobe building for professional women.
Her clients included executives, public figures, and leaders at the highest levels; among them Michaëlle Jean, Canada’s first Black Governor General.
In 2021, after a period of transition, her daughter Devisha Binns joined as Partner and Creative Director to rebuild W10 .
Today, W10 designs and produces custom couture and curated collections from our studio in Toronto. Made in Canada from 100% natural fabrics sourced from over 25 mills worldwide. Every garment is guaranteed for two years.
THE PUrpose
“Attention must be paid to not only what is said but how it is said; to what we wear, as well as how we wear it.” – M. A.
How you dress is an expression of who you are, not a trend to follow, but a language to master.
W10 exists to build that language with you: through colour, through craft, through clothing that’s made for your body, your lifestyle, and your identity.
Every piece we create is designed to last, to fit, and to mean something.
WHAT SETS US APART
Made in Canada:
Designed and produced in our Yorkville studio. Full creative and production control.
Natural Fabrics:
Sourced from 25+ mills across Italy, Japan, England, Spain, France, India, and Canada.
2 Year Guarantee:
We stand behind every garment for 24 months. If it fails, we make it right.
Size Inclusive:
Every piece is made for your body. No standard sizing limitations. Petite – plus size.
Colour Season System
Your wardrobe is built around the colours that are scientifically proven to work with your natural colouring.
Reconstruction Service:
Outgrow a piece? Bring it back to us. We’ll reconstruct it into something new.
| Meet The Team |
Miriam Palmer Binns
General Manager
Designer & Consultant:
Brenda E.
Patternmaker
STELLA A.
Lead Couture Seamstress
Anne Marie Burton
Lead Production
Devisha Binns
Partner and Creative Director