Putting it together since 2008. The first comprehensive wardrobe solution for women, built around lifestyle and skin tone.
Traditionally unavailable to women at this level of customization. W10 saves you time while helping you feel confident, stylish, and empowered in every situation. Building your entire wardrobe from the clothes, to shoes, bags, and accessories through our couture collections and wardrobe consulting.
Why a Couture Experience?
Personalization at every touch to fit you in every sense. It starts with your colour season. You collaborate creatively with our consultants to craft your tastes, infusing meaning into every garment so you can look and feel your best. All while having a true wardrobe that works for you.
HEAR OUR CLIENTS’ STORIES
“I came to W10 a couple months ago for the colour analysis, which is a game changer on its’ own! Knowing which shades of colours work best on my skin tone has elevated my look. I purchased many pieces of bespoke clothing from suits to casual wear.
The clothing fits me perfectly, which is a nice as a curvy hourglass woman, and the natural materials feel much better on my skin, compared to most synthetic products available in the mass clothing market. Moreover, I love that it’s a women owned local business and I love their vision for empowering women through fashion. Highly recommend!”
– Imene Bouji | 2024
OUR STORY
W10 is Women to the Tenth Power. When women are empowered the world is empowered. We have made it our responsibility to carry out this purpose through personal style and fashion to connect, grow, and enrich.
Our story began over 15 years ago at Hazelton Lanes, now Yorkville Village, where our founder built a reputation for building refined wardrobes for trailblazing women, including Michaëlle Jean, Canada’s first Black Governor General. Her commitment to serving women with purpose and distinction laid the foundation for everything we stand for today.
Now under the added leadership of her daughter, W10 is proudly BIPOC- and women-owned, embracing a vision that blends heritage with innovation for international success.
MEASUREMENT MADE EASY FROM ANYWHERE
Introducing Choozr’s AI-powered measuring tool that will enhance your shopping experience by offering more accurate and consistent measurements than traditional methods. In tandem with our expert tailors, this technology ensures you receive clothing that’s custom-fitted to your body in the most efficient, accurate, and secure way, saving you time.
Access perfect-fit couture from anywhere in the world.
- Use our app link to send your measurements directly from your mobile device to our team, or visit our studio for an in-person consultation.
- Your data is protected with end-to-end encryption, ensuring your information remains secure.
